News | Iconic Woollen Cloth Since 1783

The Wool Journal: Why We Use Merino Wool

For more than 240 years, AW Hainsworth has been weaving some of the world’s finest woollen fabrics. But creating exceptional textiles doesn’t begin on the loom – it begins with choosing the right fibre.

Every wool fibre has its own unique characteristics. Some offer exceptional resilience, others outstanding softness, while others excel in technical performance. That’s why, when designing a new fabric, we don’t ask, “Which wool should we use?” We ask, “Which wool is best suited to this application?”

For many of our premium fabrics, the answer is Merino wool.

The Wool Journal: Why Wool Remains the Premium Upholstery Fabric

In a world of ever-changing interior trends and an increasing array of synthetic materials, wool continues to set the standard for premium upholstery. For centuries, designers, architects and furniture makers have chosen wool not only for its appearance but also for its exceptional performance, longevity and natural qualities.
Whether specified for luxury hospitality, commercial environments or high-end residential interiors, wool offers a unique combination of beauty and practicality.

Meet the Expert: Q&A with Kate, Our Design & Product Development Manager

As Design & Product Development Manager at AW Hainsworth, Kate combines creativity with technical expertise to develop innovative woven fabrics for both fashion and interiors. With a passion for colour, texture and textile construction, she plays a key role in bringing new ideas to life – from the first design concept through to the finished fabric woven here at our mill. We caught up with Kate to find out more about her career, what inspires her, and what she’s excited about at AW Hainsworth.

AW Hainsworth Launches 2025 Sustainability Report

At AW Hainsworth, sustainability has always been about more than meeting targets. It’s about making meaningful improvements, investing in the future, and ensuring that our business continues to thrive for generations to come.

Today, we’re proud to launch our 2025 Sustainability Report, sharing the progress we’ve made over the past year across our environmental, social and governance commitments.

Inspiration from Clerkenwell Design Week: Trends Shaping the Future of Interiors

Our Design team recently visited Clerkenwell Design Week, one of the UK’s leading design festivals, to explore the latest thinking, materials and innovations influencing the interiors sector. The event provided a valuable opportunity to connect with manufacturers, designers and suppliers, while gaining insight into the trends shaping tomorrow’s interiors.

AW Hainsworth Strengthens Interiors Growth Strategy with Appointment of International Sales Manager

As interiors continue to evolve beyond fleeting aesthetics, colour is becoming a powerful tool for shaping mood, comfort and connection within the home. For Spring/Summer 2027, AW Hainsworth presents a carefully considered colour forecast that reflects a growing desire for authenticity, softness and seasonal optimism.

AW Hainsworth Proudly Joins the National Bed Federation

As interiors continue to evolve beyond fleeting aesthetics, colour is becoming a powerful tool for shaping mood, comfort and connection within the home. For Spring/Summer 2027, AW Hainsworth presents a carefully considered colour forecast that reflects a growing desire for authenticity, softness and seasonal optimism.

AW Hainsworth Release Latest Interiors Colour Trend Predictions for Spring/Summer 2027

As interiors continue to evolve beyond fleeting aesthetics, colour is becoming a powerful tool for shaping mood, comfort and connection within the home. For Spring/Summer 2027, AW Hainsworth presents a carefully considered colour forecast that reflects a growing desire for authenticity, softness and seasonal optimism.