#SLOWFASHIONFIX

Slow Fashion

To us, Slow Fashion is about the entire supply chain, from fibre to consumer, making the conscious decision to design, manufacture and consume fashion in a manner that connects environmental, ethical and social responsibility and results in beautiful well made garments that last. Garments that bring true pleasure through their quality and thoughtful manufacture and that remain in wardrobes as perfect wearable garments for generations.

This Slow Fashion process requires a deliberate and genuine buy in, not just from manufacturers but from the end consumer too. Only a conscious choice by the consumer to change their shopping habits, to choose garments made by responsible suppliers and to buy for the love and longevity of a garment can Slow Fashion actually be achieved.

Equally, a consumer cannot make a Slow Fashion choice, purchasing thoughtfully produced, quality garments that last, unless the fashion industry ensure that garments are constructed with quality and mindfulness at all stages of manufacture, from fibre production all the way to garment manufacture.

In some regards Slow Fashion is not Fashion at all, as everything Slow Fashion points to style rather than trend. Think classic timeless pieces built to last, that feel great to wear year after year after year.

SLOW FASHION

What is Slow Fashion?

The Slow Fashion movement is turning fast fashion on its head. As an industry that churns out mass-produced clothing at a rapid rate, using cheap materials and labour to manufacture the latest trend item which will be thrown away as fast as it was produced, many are waking up to the negative impacts of fast fashion and looking to make more mindful wardrobe choices.
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SLOW FASHION

Why is Slow Fashion important?

Slow Fashion reduces the environmental impact of manufacture by slowing down the entire process, reducing the continuous churn of manufacture, minimising waste and promoting the use of natural, sustainable materials and fibres. Slow Fashion benefits the planet, and with commitment and buy in from both the industry and consumers, can work to combat the negative impacts of fast fashion.
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SLOW FASHION

Resources.

Useful content, websites and articles for further information and education on the Slow Fashion movement.
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SLOW FASHION

News.

The latest news and updates from Hainsworth relating to Slow Fashion.
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