To us, Slow Fashion is about the entire supply chain, from fibre to consumer, making the conscious decision to design, manufacture and consume fashion in a manner that connects environmental, ethical and social responsibility and results in beautiful well made garments that last. Garments that bring true pleasure through their quality and thoughtful manufacture and that remain in wardrobes as perfect wearable garments for generations.
This Slow Fashion process requires a deliberate and genuine buy in, not just from manufacturers but from the end consumer too. Only a conscious choice by the consumer to change their shopping habits, to choose garments made by responsible suppliers and to buy for the love and longevity of a garment can Slow Fashion actually be achieved.
Equally, a consumer cannot make a Slow Fashion choice, purchasing thoughtfully produced, quality garments that last, unless the fashion industry ensure that garments are constructed with quality and mindfulness at all stages of manufacture, from fibre production all the way to garment manufacture.
In some regards Slow Fashion is not Fashion at all, as everything Slow Fashion points to style rather than trend. Think classic timeless pieces built to last, that feel great to wear year after year after year.