Wool Week 2021: Championing the Benefits of Nature’s Wonder Fibre

Slow fashion is turning the industry on its head. As we become wise to the waste created by fast fashion – in which trend-inspired garments are mass-produced then discarded as quickly as they are made – many of us are seeking to make more mindful wardrobe choices. This drive for change has resulted in a […]

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Slow Fashion X MMUFDT – Live Brief Competition

The Slow Fashion movement is continuing to gain momentum. As consumers wake up to the negative impacts of fast fashion and brands look to slow down the constant churn of production, attitudes across the industry are changing for the better. Slow Fashion was at the heart of Hainsworth’s 20/21 live brief competition, challenging students at […]

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Matty Bovan wins 2021 International Woolmark Prize

Fashion Designer Matty Bovan has won both the International Woolmark Prize and the Karl Lagerfeld Award for Innovation, becoming only the second Designer in IWP history to win the double award. Praised for his ‘technically advanced weave designs’ which were developed in collaboration with Hainsworth and woven on the jacquard looms at the iconic mill, […]

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Hainsworth Launch Short Run Bespoke Fabric Service

Designers from the worlds of Fashion, Interiors and Costume can now develop their own short run bespoke fabric, a unique service recently launched by luxury woollen mill AW Hainsworth. The bespoke woollen jacquard service utilises the fully vertical manufacturing capabilities and hundreds of years of manufacturing knowledge held by the iconic company. Until now, designers […]

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Respect the Past, Create the Future – Meet the Competition Winners

Earlier this year, luxury textile manufacturers AW Hainsworth tasked Fashion Design students from 4 northern-based Universities to create their own ultra-modern garments using classic British cloth, woven at the iconic Hainsworth Mill in Yorkshire. As proud supporters of rising fashion talent, Hainsworth have worked closely with Universities since 2014, setting annual live briefs and projects […]

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The Slow Fashion Generation Gap

Original research from AW Hainsworth has revealed that older generations are leading the way in the slow fashion movement, while younger consumers suffer from a lack of accessible alternatives to fast fashion. The survey explored the nation’s attitudes to fashion, and suggests that a lack of understanding about the concept of slow fashion could be […]

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Hainsworth Teams up with Lee Hurst for Campaign for Wool

Hainsworth has teamed up with an exciting new fashion designer to produce a unique one-off garment in honour of Wool Week 2020. Lee Hurst, who graduated from the Royal College of Art with an MA Fashion in 2019, created a striking tailored ladies’ jacket. It features a high collar as well as raw edges inspired […]

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Hainsworth Commits to Slow Fashion with Launch of Studio H

Fashion is undergoing a change in attitude following the recent pandemic, and luxury woollen mill AW Hainsworth has confirmed its commitment to the slow fashion movement by becoming the first mill in the UK where garments can be created from raw fibre to completed piece under one roof. The unique service will be offered by […]

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