London College of Fashion Bespoke Tailoring x Hainsworth 2022/23: Jacquard Weaving

“This year we were delighted to partner with luxury British textile manufacturer AW Hainsworth & Sons who collaborated with three of our final year students, to weave and finish a bespoke length of Fine Merino Double cloth to the students’ individual jacquard designs, which they have incorporated into their collections.” Daniel Poulson, BA (Hons) Bespoke […]

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Hainsworth X MMUFDT: Slow Fashion – 2022/23 Live Brief Competition

“Slow fashion is about designing, producing, consuming, and living better. Slow fashion is not time-based but quality-based (which has some time components). Slow is not the opposite of fast – there is no dualism – but a different approach in which designers, buyers, retailers, and consumers are more aware of the impacts of products on […]

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Circular Fashion X MMUFDT – Live Brief Competition

“The future of fashion is circular. It has to be.” Stella McCartney Thanks to a market bloated by trend-chasing high-turnover clothing brands, the fashion industry is fast becoming one of the most polluting in the world. Consumer demand for fast fashion and its associated CO2 emissions, use of cheap synthetic materials and high amounts of […]

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Hainsworth X UCA Rochester Fashion Design: Creative Collaboration

Iconic textile manufactures AW Hainsworth have partnered with UCA Rochester for their latest live brief, challenging second year Fashion Design students to create a hypothetical brand with sustainability at its heart, including a capsule collection of garments which demonstrates and celebrates this ethos. The project formed part of the university’s Creative Collaboration module, in which […]

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Wool Week 2021: Championing the Benefits of Nature’s Wonder Fibre

Slow fashion is turning the industry on its head. As we become wise to the waste created by fast fashion – in which trend-inspired garments are mass-produced then discarded as quickly as they are made – many of us are seeking to make more mindful wardrobe choices. This drive for change has resulted in a […]

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Slow Fashion X MMUFDT – Live Brief Competition

The Slow Fashion movement is continuing to gain momentum. As consumers wake up to the negative impacts of fast fashion and brands look to slow down the constant churn of production, attitudes across the industry are changing for the better. Slow Fashion was at the heart of Hainsworth’s 20/21 live brief competition, challenging students at […]

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The Slow Fashion Generation Gap

Original research from AW Hainsworth has revealed that older generations are leading the way in the slow fashion movement, while younger consumers suffer from a lack of accessible alternatives to fast fashion. The survey explored the nation’s attitudes to fashion, and suggests that a lack of understanding about the concept of slow fashion could be […]

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Hainsworth Commits to Slow Fashion with Launch of Studio H

Fashion is undergoing a change in attitude following the recent pandemic, and luxury woollen mill AW Hainsworth has confirmed its commitment to the slow fashion movement by becoming the first mill in the UK where garments can be created from raw fibre to completed piece under one roof. The unique service will be offered by […]

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