Iconic woollen cloth producers, AW Hainsworth, have announced the launch of a luxurious new spring / summer fabric collection, revealed their latest colour trends card and invested in a brand-new website, as part of an ongoing commitment to innovation, excellence and quality within the fashion industry.
The new Elegance collection, which is made from pure lambswool, will be officially introduced to the market at fashion fabric show, Textile Forum, in October. Best known for their heavier weight autumn / winter wools, Hainsworth have responded to the needs of their customers by developing a luxurious lighter weight cloth which is ideal for spring / summer garments.
Hainsworth’s commitment to its heritage and deep-rooted traditions is finely balanced with innovation and the latest industry trends. Each year, fashion industry forecasts for the coming season inspire eight colour trend collections, which are edited using the entire range of Hainsworth cloth and presented in a foldout portfolio.
From jewel tones to earthy hues and classic monochrome, the latest trend card for autumn / winter 2019/20* has been created to inspire fashion designers and showcase the diverse range of shades and finishes offered by Hainsworth.
The website has also undergone a complete re-design to more effectively tell the story of Hainsworth and communicate the ethos of the brand. Visitors can browse all of the fashion fabric collections, request samples and view the latest collaborations with fashion designers and houses.
Julie Greenough, Marketing Manager at A.W Hainsworth, says:
“Each year we like to introduce a new fabric, structure or texture to the apparel range and the new lambswool cloth adds a beautiful, soft, light element that has previously been missing. The continuation of new developments and research into industry trends is extremely important for us, as it ensures that our collections are not only classical and timeless but also entirely relevant to the coming season.”
“Our passion and craftsmanship is evident in the quality of fabrics that leave our mill, and we pride ourselves on our relationships with some of the most aspirational fashion brands in the world. We wanted to invigorate our fashion offering for this upcoming season, and feel that the new website helps to communicate what we stand for as a brand – experience, quality, skill.”
*A/W 2019/20 trend card available on request.