Ed and Brant, the masterminds behind the successful brand, use their own experiences to develop garments that not only look stylish, but ensure longevity of the product.
Their ‘Made to Last’ ethos comes from skilled craftsmanship where only the highest quality fabric is used. It was a natural fit for the designing duo to welcome the collaboration with Hainsworth.
As a fellow Yorkshire founded company, Hainsworth’s craftsmanship has been developed over their 230 years. Although HebTroCo have only been going 18 months their ethos mirrors Hainsworths where they integrate traditional qualities of craftsmanship with design and style.
“Quality is the most important thing and we like to use fabric from local manufacturers. Buying from British companies means we have the trust and traceability of where our fabric is coming from”.
The crowd funded company launched their first range in 2016 with the collection selling out within hours. In response to the demand they increased their manufacturing facilities and their product range. In 2017 they launched their very successful 1485 Wool Jacket made using Hainsworth’s Charcoal Marble Melange Melton.
Using fabric manufactured in Yorkshire and made into their signature jackets in Lancashire, the coats are named ‘1485’ which marked the end of the War of the Roses, the notorious war against the two great counties.
“We are keen on our garments to have a story and history behind them that’s why we choose traditional materials such as wool”.
The company is growing very quickly with an impressive loyal customer base and a product range to meet the demands. From the success of the ‘1485’ jacket they are currently exploring other Hainsworth collections for further outerwear designs.