Kate Middleton modelled a maternity dress made with Hainsworth fabric at a London school today – and promptly caused the designer’s website to crash.
Kate wore the £450 navy and patterned ‘Naomi’ shift dress designed by Madderson London to officially open The Clore Art Room at Barlby Primary School. It was her first royal engagement of the year.
The brand is a luxury womenswear and maternity label based in the city.
The five months pregnant Duchess is due to give birth to a brother or sister for Prince George in April.
Madderson’s Facebook page said: “The Duchess of Cambridge looks beautiful wearing our Naomi dress today at a visit to a London primary school!”
The dress can be seen at https://www.facebook.com/MaddersonLondon?fref=photo
Julie Greenough, Marketing Manager for Yorkshire textile mill Hainsworth, said: “We’re delighted that Madderson have used our navy doeskin fabric to make Kate’s beautiful maternity dress.
“Doeskin is the preferred choice of the world’s leading designers because of its soft handle and lustrous drape, which works exquisitely to complement the contours of the body and the cut of a garment.
“Hainsworth has been making doeskin for more than 230 years. Today, our traditional cloth is made to the same exacting standards, upheld through generations, yet it retains a thoroughly luxuriously modern feel.”
The term doeskin originated from the similar appearance and feel of the fabric to the skin of a female deer.
Hainsworth is one of Britain’s most prestigious textile mills and a luxury fabric supplier to The Queen. Its iconic scarlet cloth is worn exclusively by the Queen’s Guards and Prince William even wore it on his wedding day.
The Pudsey-based mill has been producing woollen textiles since 1783 and supplied the fabric used to kit out the soldiers at the Battle of Waterloo.
The company is working with an increasing number of British fashion designers. Earlier this week, Hainsworth fabrics appeared on the catwalk at the London Collections: Men, organised by the British Fashion Council.
Last year, to capitalise on its growing interest among fashion designers in Britain and overseas Hainsworth, one of Britain’s oldest textile mills, launched a marketing campaign positioning itself as the “fabric of a nation”.